Don’t be afraid to let them show
Your true colors
True colors are beautiful
Like a rainbow
Owning our true colors has been a theme of self-acceptance in the LGBTQ+ community for nearly half a century.
In 1978, artist Gilbert Baker unveiled the original rainbow flag in San Francisco, as a new symbol to celebrate the love, beauty and diversity of our community.
In 1986, Cyndi Lauper’s song became an anthem for people struggling to be true to themselves.
Today, the celebration of our true colors continues with a toast.
Highland Imports introduced European favorite True Colours Cava to the U.S. last year, inviting the Spanish sparkling wine to celebrate love on our shores.
In keeping with Altia’s (its original distributor) commitment to support LGBTQ+ rights with every True Colours Cava bottle, Highland Imports pledged to donate at least $100,000 to GLAAD in its first year of U.S. distribution. As True Colours Cava expands its availability in more states this year, it is also expanding its promise by planning to support additional LGBTQ+ organizations from the sale of every bottle.
Challenging other beer and wine brands that only unveil LGBTQ-themed products during Pride season, True Colours Cava’s commitment is year-round and unwavering. “Highland Imports is boldly displaying their support for LGBTQ people at a time when the community needs brands to stand up proudly and loudly,” says Zeke Stokes, GLAAD Vice President of Programs.
It is also just damn delicious. And beautifully presented.
With a bright, crisp flavor and a rainbow colored bottle, True Colours Cava sparkles with activism at any event. It’s Estate bottled, 100% sustainably farmed and sold in select wine stores throughout the country in both the standard 750 ML bottle and the mini quarter-sized bottle.