London’s cup runneth over and its creativity is pouring East. Thanks to new rail stations, contemporary art galleries, bohemian shops, and — of course — the 2012 Olympic Games, London’s Eastside is emerging as the city’s new, gold medal neighborhood. It is no accident that Aloft Hotels, the young, hip sister of the W brand, has chosen this hood to launch their first U.K. property.
The Aloft London Excel brings impeccable design and urban sass to the next generation traveler. The 252 loft-like rooms feature 10-foot-high ceilings, walk-in showers with Bliss Spa products, and a plug-and-play system which connects your electronic devices to the 42” flat-screen TV, turning each room into a high-tech office and entertainment center…
But the Aloft is also made to mingle. Bring your laptop; with free, hotel-wide wireless internet, you can share your ideas or plan your sightseeing activities in the communal spaces. Bring your gym shorts; at the spacious re:charge fitness center you can sweat and pump with the latest exercise machines, cardio equipment and free weights. And bring your swimsuit; the Aloft London Excel also has an indoor, heated pool and sauna.
When you are hungry for a meal, bop over to FEDE restaurant for contemporary British food, or pick up a snack at the 24-hour grab-and-go re:fuel café. And save some energy for nighttime. Aloft’s wxyz bar and re:mix lounge not only serve great drinks, but also invite a rotating roster of local bands and artists so you can rock to East London’s diverse music scene.
And best of all, with rooms under $150 per night, the Aloft London Excel is making a fashionable stay affordable for all travelers.
Aloft London Excel
One Eastern Gateway, Royal Victoria Dock
London, England, E16 1FR
+44 020 3203 0700
This article was originally published in Out Traveler: